Digital Marketing Diploma Course

100% Job Placements & Live Projects

6 Months Advanced Digital Marketing couse is for College Students and Working Professionals looking to start their career in digital marketing with full digital marketing course

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Course Overview

6 Months Advanced Diploma In Digital Marketing + Data Analytics

This comprehensive course equips you with the hands-on skills and knowledge to required to start your digital marketing career. Through interactive lectures, practical exercises, and project-based learning, you’ll gain the confidence to conquer high-paying jobs in digital marketing.

Key Highlights

7 Certificates including Google Certifications

10+ Case Studies & Live Projects

1 on 1 Mentoring Sessions by Experts

100% Guaranteed Placements

0% EMI Options (Pay In Instalments)

40+ Digital Marketing Tools

240+ Successful Batches

Experienced Trainers

Mock Interviews

Internship Opportunities

Our Placement Partners

Our happy placement partners and companies where our students work

Disney Hotstar

Syllabus of Digital Marketing Course

This syllabus outlines a comprehensive 6-month digital marketing course designed to equip you with the essential skills and knowledge to excel in the ever-evolving digital landscape. Through a blend of interactive lectures, hands-on workshops, and real-world case studies, you’ll gain the confidence to implement effective digital marketing strategies and achieve your career goal

Module 1: Digital Marketing Introduction
  • Fundamentals of digital marketing
  • Evolution of digital marketing  digital marketing landscape
  • Importance of digital marketing in various industries
  • Defining your target audience and buyer personas
  • Setting SMART goals and building a marketing strategy
  • Understanding various digital marketing channels and strategies
  • How to develop a solid digital marketing strategy aligned with business goals.
Module 2: Getting started with Digital Marketing
  • Learn how to get started with digital marketing
  • Understand importance of a website, social media accounts, email marketing and other important components of digital marketing
  • How to do digital marketing audit and accessment
Module 3: Website Creation and Landing pages
  • Importance of a website in digital marketing
  • Learn about domain name, hosting, landing pages
  • Key components of landing pages, structure etc
  • How to make a professional website using WordPress and Elementor
  • Understand blog and blgging
Module 4: Google Ads and Paid Advertsing
  • Google Ads overview, fetures, benefits
  • Google Ads account creation and setup
  • Overview of Google Ads dashboard
  • How Google Ads work
  • What is PPC adverting
  • How to do keyword research
  • What are different keywords match types
  • Google Ads Campaign Structure
  • Campaign type and objectives
  • Google Ads Bidding strategirs
  • Conversion tracking
  • Google Ads and Google Analytics integration
  • Google Ads – Saerch, Display, Video and discovery campaign types
Module 5: Google Ads Practical (Hands-on)
  • Create a Google Ads Account
  • Setup Google Ads account, Payment setup, account setting
  • How to secure your Google Ads account
  • Explore Google Ads tools like Keyword planner
  • Introduction to Keyword research
  • How to do keyword research
  • Keywords match types and negative keywords
  • Creating your firs Google Ads campaign
  • Google Ads – Search Campaing creation

Digital Marketing Tools & Platforms Covered

AI Tools & Platforms

Our comprehensive digital marketing courses equip you with the knowledge and skills to master popular AI tools like Google Bard, Gemini, ChatGPT, and more

Our Recently Placed Students

Alekhya Khaspa

Google Ads Specialist

Khushboo Shukle

Marketing & Communication

Niyati Wakade

Ads Ops

Saurabh Godhke

Ads Ops

Prashant Kamble

Digital Marketing Manager

Amey Shinde

Digital Marketing Manager

Mili Devnath

Sr. Digital Marketing Executive

Manasi More

Ads Ops Team Leader

Global Certificates

You will get international certificates after successfully completing digital marketing courses. You will get certificates from Optron, Google and you can also apply for Facebook, SemRush and hubspot certificates to showcase your skills

Optron Academy Is Trusted by Hundreds of Students

I completed my course in digital marketing from optron academy. Here I learn on live projects and completely practical learning The institute helped me with job after completing course. Thank you for supporting
Kunal Bhoir
⭐ ⭐ ⭐ ⭐ ⭐
I am doing digital marketing course from Optron Academy in Mumbai, my highlights will be, experienced trainers, live projects , Access to latest tools which is really helpful, Access to live projects on google and Facebook
Payel Chatterjee
⭐ ⭐ ⭐ ⭐ ⭐
I have been learning here since past 3 month and its a very good experience while studying with them, they are so professional and good in teaching. Looking forward for more growth in Optron.
Shubham Kadam
⭐ ⭐ ⭐ ⭐ ⭐
Learning from optron academy was one of the best decisions made by me,They train on live projects , they also assist even after completing your course, They train you to become a complete industry focused digital marketer.
Gaurav Vora
⭐ ⭐ ⭐ ⭐ ⭐
One of the best academy for Digital Marketing and social Media marketing courses. In-depth training on live projects, practical approach. Environment is also very good and friendly.
Tanvi Gharat
⭐ ⭐ ⭐ ⭐ ⭐
I have been learning here since past 3 month and its a very good experience while studying with them, they are so professional and good in teaching. Looking forward for more growth in Optron.
Shubham Kadam
⭐ ⭐ ⭐ ⭐ ⭐

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