Advanced Certification in Digital Marketing

Start your career as digital marketing executive in popular companies like Dream11, Zomato, Amazon, Accenture, Viacom18, Nykaa and many more.

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Why Optron Academy?

Key Highlights

Industry Recognized Certificates

10+ Case Studies & Live Projects

1 on 1 Sessions

100% Guaranteed Placements

0% EMI Options (Pay In Instalments)

Key
Highlights

20+ Digital Marketing Tools

240+ Successful Batches

Experienced Trainers

Mock Interviews

Internship Opportunities

Digital Marketing Tools & Platforms Covered

Our Digital Marketing courses included all popular digital marketing tools & platforms. These digital marketing tools are used by many big companies and digital marketing agencies. 

Digital Marketing Tools & Platforms Covered

Our Digital Marketing courses included all popular digital marketing tools & platforms. These digital marketing tools are used by many big companies and digital marketing agencies. 

Digital Marketing Tools & Platforms Covered

Our Digital Marketing courses included all popular digital marketing tools & platforms. These digital marketing tools are used by many big companies and digital marketing agencies. 

Most Advanced Digital Marketing Modules

A complete digital marketing course that provides everything you need to become successful in digital marketing industry or to start your own digital marketing business.
  • What is digital marketing
  • Various digital marketing channels
  • Importance of of digital marketing in business
  • How digital marketing is used for business growth, lead generation and ecommerce
  • Domain Names overview
  • Hosting introduction
  • Hosting setup
  • Installing wordpress
  • Introduction to search console
  • Role of search console
  • Search console integration
  • Assignment: Search console setup for new website
  • Introduction to display ads
  • Difference between search and display ads
  • How display ads work
  • Creating display ads campaign
  • Image Display ads
  • Responsive display ads
  • Target audience and placement
    • Role of Email marketing in digital marketing
    • Using email marketing for business and led generation
    • Various Email marketing platforms and tools
    • How to setup mailchimp
    • How to create email marketing campaigns
    • How to track open rate, bounce and read
    • How to write promotional emails
    • How to import list and send email
  • Assignment: Email Sending and List creation

 

  • Introduction to Facebook
  • Facebook platform overview
  • Difference between page and profile
  • Facebook groups
  • Benefits of Facebook groups
  • Hashtag marketing 
  • Creating Facebook page
  • Creating Facebook group
  • Facebook post creation using Canva
  • Connecting with people using Facebook
  • Twitter overview
  • How Twitter works
  • How to optimise profile
  • How to get followers
  • How to do posting, reply and DM
  • How to increase engagement on twitter
  • What and why use canva
  • How will canva help in Digital Marketing
  • Creating Ad graphics with Canva
  • Video creation from canva
  • How to apply for digital marketing job
  • How to prepare resume
  • How to find companies for job
  • How to connect with hiring managers
  • What is digital marketing
  • Various digital marketing channels
  • Importance of of digital marketing in business
  • How digital marketing is used for business growth, lead generation and ecommerce
  • What is WordPress?
  • Why WordPress is used for website
  • Page creation & post creation
  • Plugins & Theme
  • Installation of theme
  • Google Analytics installation and setup
  • What is PPC (Pay per click) advertising
  • PPC terms and examples
  • Platforms for PPC advertising
  • Google Ads overview
  • Facebook Ads
  • Quora Ads
  • Why Facebook Ads?
  • Benefits of using Facebook Ads
  • Boost vs. Ads
  • Creating Facebook Ads account
  • Facebook ads reporting
  • Facebook pixel (Overview and use)
  • Creating Facebook campaign
  • Facebook Ads type
  • Understanding Facebook audience
  • Targeting
  • Measure campaign performance
  • Facebook Business Manager
  • How social media marketing works
  • Social media Platforms we can use 
  • Organic marketing for getting more follower base
  • Optimizing your social media pages
  • Creating business pages 
  • Connecting assets to Business Manager
  • Joining relevant groups for promotions
  • What is LinkedIn
  • Why LinkedIn?
  • LinkedIn Profile optimization
  • LinkedIn messaging
  • LinkedIn connection building
  • LinkedIn articles and posting
  • LinkedIn account creation
  • LinkedIn Connection building
  • How to create Instagram account
  • Using Hashtags on LinkedIn
  • LinkedIn company pages
  • How to grow instagram followers
  • SEO Introduction
  • Importance of SEO
  • Keyword research
  • SEO strategy
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Link building Techniques overview
  • SEO audit basic part (In-depth is included in Advanced SEO course)
  • White-hat, grey hat and black hat overview
  • Common SEO mistakes

(For Live SEO training and In-depth SEO – Please contact us for Advanced SEO Additional module)

  • What is blogging and types of blog
  • Advantages of blog
  • What is Affiliate marketing
  • Affiliate marketing benefits
  • How affiliate marketing works
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  • Introduction to Google my Business
  • How to setup Google my business
  • How to use Google my business for local promotion
  • Getting reviews on Google my business
  • How to link Google my business with Google Ads
  • How to post on Google my business
  • Introduction to Google Analytics
  • Why Google Analytics is important
  • Hot to use Google analytics to track visitors
  • Assignment : Google Analytics installation and integration with website.
  • Google Analytics reporting
  • What is Google Ads?
  • Why use Google Ads
  • Quality score
  • AdRank
  • Campaign types
  • Google Ads campaign creation
  • Keyword research
  • Keyword research tools (Google Keywords Planner)
  • Search Ads creation
  • Google Ad Groups
  • Google Ad optimization
  • Google Ads Concepts
  • Bidding & Budgeting
  • Bidding Strategy
  • Google Ads account setup
  • Google Ads best practice
  • What is lead and what is lead generation?
  • Lead generation techniques
  • Platforms to use for lead generation
  • Using Google Ads and Facebook Ads for lead generation
  • How to handle leads in CRM or Excel
  • Instagram Overview
  • Instagram profile optimization
  • Posting of content
  • Instagram hashtag research and posting
  • Instagram followers and getting more followers
  • Introduction to various digital marketing tools
  • When to use various tools and platforms
  • How to choose best digital marketing tools
  • Why YouTube marketing
  • How to create YouTube channel
  • How to optimize channel
  • How to create and upload video
  • How to make money from YouTube
  • How to analyse YouTube traffic
  • How to do YouTube SEO
  • Digital marketing projects
  • Certification preparation
  • Getting certificates from Google
  • Optron Certifications

Global Certificates

You will get international certificates after successfully completing digital marketing courses. You will get certificates from Optron, Google and you can also apply for Facebook, SemRush and hubspot certificates to showcase your skills

Our Recently Placed Students

Alekhya Khaspa

Google Ads Specialist

Khushboo Shukle

Marketing & Communication

Niyati Wakade

Ads Ops

Saurabh Godhke

Ads Ops

Prashant Kamble

Digital Marketing Manager

Anjali Agarwal

Digital Marketing Specialist

Manasi More

Ads Ops Team Leader

Kunal Bhoir

Digital Marketing Manager

Mrunal More

Digital Marketing Executive

Amey Shinde

Digital Marketing Manager

Sumit Rawat

Paid Media Expert

Ketal Murdari

Ads Ops Team Leader

Akshata Angane

Group Lead

Kajal Mourya

Digital Marketing Specialist

Mili Devnath

Sr. Digital Marketing Executive

Jeetan Gupta

Associate SEO & ASO

Testimonial

Optron Academy Is Trusted by Hundreds of Students

I completed my course in digital marketing from optron academy. Here I learn on live projects and completely practical learning The institute helped me with job after completing course. Thank you for supporting
Kunal Bhoir
⭐ ⭐ ⭐ ⭐ ⭐
I am doing digital marketing course from Optron Academy in Mumbai, my highlights will be, experienced trainers, live projects , Access to latest tools which is really helpful, Access to live projects on google and Facebook
Payel Chatterjee
⭐ ⭐ ⭐ ⭐ ⭐
I have been learning here since past 3 month and its a very good experience while studying with them, they are so professional and good in teaching. Looking forward for more growth in Optron.
Shubham Kadam
⭐ ⭐ ⭐ ⭐ ⭐
Learning from optron academy was one of the best decisions made by me,They train on live projects , they also assist even after completing your course, They train you to become a complete industry focused digital marketer.
Gaurav Vora
⭐ ⭐ ⭐ ⭐ ⭐
One of the best academy for Digital Marketing and social Media marketing courses. In-depth training on live projects, practical approach. Environment is also very good and friendly.
Tanvi Gharat
⭐ ⭐ ⭐ ⭐ ⭐
One of the best digital marketing institute in India. Mr. Gudka has exceptional knowledge and the teaching method is amazing. He goes into details of the concepts and makes it easy to understand. One word for the institute "Brilliant"
Raj Trivedi
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Choose from the best Digital Marketing Courses

Masters level course
Master's Level Digital Marketing Certified Course
advanced course
Advanced Certification Course In Digital Marketing
Diploma Level Program
6 Months Diploma In Digital Marketing
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